Benefits of Digital Transformation:

Salesforce Article Series, Chapter 1

No business wants to be left behind when it comes to the digital technology race. Customers expect innovation, and if you can’t offer that, they’ll find someone else who can. Besides keeping up with the competition, how does digital transformation benefit your company? Salesforce explains, in Chapter One of this article series.

– Digital transformation impacts every industry.

– Customers have grown to expect digital technology and innovation. 

  • 57% of consumers feel it’s critical or very important for companies to be innovative
  • 70% said new technologies have made it easier to take their business elsewhere 

– Employee empowerment drives digital solutions.

– Digital-first employees are connected employees.

– Digital innovations are transforming industries.

  • Artificial intelligence (AI) and the Internet of Things (IoT) are driving advancements in production
  • Cloud-based software provides real-time visibility into metrics

Digital transformation is business transformation. What does that look like in practice? Be sure to read the next installment of this article series to find out.