Examples of Digital Transformation:

Salesforce Article Series, Chapter 2

Examples of Digital Transformation

Now that you better understand what digital transformation is, let’s see what it looks like in practice. Salesforce outlines several examples of digital innovations in marketing, sales, and service to demonstrate how companies can build closer customer relationships and empower employees across all industries.

  • Digital marketing not only helps to reduce your marketing costs, but also opens the door to marketing automation, analytics tracking, and the ability to create customized journeys for the customer.


Chart of traditional vs digital marketing channels, and the transformation impact for each

  • Digital transformation makes marketing and sales teams more productive by putting valuable customer data at their fingertips.
  • Customers are expecting more and more companies to embrace digital as their primary means of doing business, from utilizing social media to providing self-service portals.


Salesforce also discusses examples of digital transformation in three specific areas – banking, retail, and insurance – and highlights some of the newer innovations that are taking place now with the Internet of Things (IoT) in these industries.


Now that we understand what digital transformation is and the benefits it can bring to businesses, be sure to check out the final chapter in the series, How to Digitally Transform Your Business.